How to have a career like Craig David’s – In 4 steps!
published by BBC.co.uk
It can be tough sometimes in the music industry whether you’re just starting out or you’re experienced in the game.
Craig David's been around for 15 years so he has a few tips on what to do when it seems like you're up against the impossible.
1. Work the system
Use social media platforms in the right way and it might just get you noticed.
Craig suggests if you’re a producer put your instrumentals on a site like Soundcloud – you might just get a singer approach you with a project in mind!
Manager Colin also has tip for YouTube:
If people click on your cover, they'll be able to find your original songs too. Play the game.
You never know when something might go viral... just look at Craig's performance on Mistajam's 60 minutes.
2. Don't Get Yourself Down
For Craig the main obstacle in his career has been self doubt:
Craig says by getting stuck in you’ll hopefully feel ready when opportunities start to appear.
"When the opportunity comes you need to be ready for it and I think that’s what a lot of people’s error is they’re not ready".
3. Show your passion
Craig says you have to be enthusiastic at every stage of your career.
"What difference does it make if you’re playing to 2,000 people or 100,000? You either love it or you don't"
That applies whether you're on the stage or off according to Craig's manager Colin.
"It doesn’t mean you can’t work in the industry as a lawyer or as an accountant… but you have to be passionate about music… otherwise you will find it really hard to go to work."
Colin says being keen when you're first starting out is always a good thing.
"The managing director of my company came from work experience. Three people currently working on Craig's campaign came from work experience.
"You've just got to really want to do work experience".
4. Find out what makes you stand out
The industry wants to discover the next big thing – if you’ve got something different you’ve got to get your head down:
Ultimately Craig says it’s all about making good music.
"3 minutes as a musician can change your life... It just depends on how diligent I am to be in the studio through any adversities".
Craig David and colin lester on music success
Craig David is busier than ever; hitting the headlines, planning to release his sixth album next month, selling out concerts and headlining festivals – including this year’s Common People in his hometown of Southampton.
Despite this, Craig, who was awarded an honorary doctorate in music by Solent in 2008, found time to send a video message to the University’s students with some great advice for those wanting a career in music. Read the full story here
Students visit music management mogul
Colin Lester Produces Attraction's The Box
COLIN LESTER ‘SPILLS THE BEANS’ ON SOLENT TV ABOUT HIS ACHIEVEMENTS IN THE MUSIC INDUSTRY
Colin Lester and Attraction visit China to play for an Audience of 1.3 billion People
Colin Lester Launches Award
First published in Music Week 18 November 2013
Twenty First Artists CEO Colin Lester has launched an award aimed at discovering and nurturing new entrepreneurial talent. The Colin Lester Digital Entrepreneurship Award gives South Hampton University students - both existing and alumni from 2011 onwards - the chance to win a cash prize of £1,000 and up to £9,000 of claimable expenses to develop and support their digital music enterprises. Entries should be based on finding new ways to digitally promote music and artists. The prize also includes mentoring from Twenty First Artists, Lester's London-based international artist management company.
Lester launched the award on Monday (November 18) as he was recognized for his services to the music industry and to the city of South Hampton with an Honorary Doctorate by South Hampton Solent University.
Lester, who has been a Visiting Fellow for the University for the last five years, was presented with his award at a ceremony held at the Southampton Guildhall and gave the keynote address to graduates and guests.
Having helped oversee the careers of successful artists including The Brand New Heavies, Travis and Arctic Monkeys, Lester is best known for his association with South Hampton born Craig David. During their professional relationship David has sold more then 15m records and won numerous awards around the world.
Lester said " I am very grateful to everyone at Southampton Solent University for this wonderful honour. I love working with the students, and they are the inspiration for the new Digital Entrepreneurship .
MUSICWEEK publishes Craig David & Colin Lester Profile 15.11.2013
Born To Do It Once Again
Craig David remains thick as thieves with his manager, Colin Lester,15 years after their working relationship began. As David's career enjoys a new lease of life, the duo speak candidly about fighting more fires than most in the music industry and surviving a TV comedian's attempts to 'destroy our brand'
BY TIM INGHAM
,When things are going wrong, the only thing you can do as an artist is write your way out. The bottom line is, it's all about your music: you have to keep remembering that you're only ever three minutes away from changing your life" Cmig David knows how it feels to switch from a hot property to a figure of fun. As the noughrics dawned 1 his long-tcnn global superstardom seemed inevitable. David's debut album Born To Do It, released in August 2000, sold an astonishing seven million copies worldwide, including more than a million in the US. His first two singles, Filll Me In and Seven Days, capped a trio of UK No 1s following his 1999 smash with Artful Dodger, Re- Rewind. Please read the full article here
Colin Lester and Craig David attend No 10 Downing Street meeting
In the News
Universal Publishing Group(UMPG) has partnered with Colin Lester, CEO of global management company Twenty First Artists, and singer/songwriter/producer Craig David to launch JEM Music. The new music publishing Company will aim to sign both new and existing artists and catalogues around the world. Read more
When you go out and buy the latest innovative product to hit the shops, you do not pay attention to the designer of the product but more so the shop you can get the best deal from, the same principle applies to music. You tend to see the finished product but not the blood, sweat and tears that it takes to create and nurture such a product. Read more
originally published in Music Week July 2012 #36 Colin Lester, CEO, Twenty First Artists Colin Lester began his music industry career as guitarist in the.. read more
Private Gigs Hold Up Despite Economic Downturn
LONDON – The party might be over for business magnates in RFussia and the United Kingdom, but insiders say private gigs for super-rich individuals remain bug business in Moscow and London. Once the preserve of veteran acts no longer able to draw audiences on the regular touring circuit, in recent years the promise of mega-ruble paydays has lured even current superstars to perform at corporate and private parties, with the sectors growth largely fueled by money from Russia’s new breed of oligarchs.
Please continue to read the whole post in Billboard here
Interviewer: Sat Bisla, Founder & President, A&R Worldwide/MUSEXPO (USA) Colin Lester, CEO of Twenty First Artists, Universal's management business, discussed how to succeed in music management today. Lester has managed acclaimed trend-setting acts, from punk revivalists Arctic Monkeys to neo-soul artist Craig David, and was involved in setting up Twenty First Artists.
Colin Lester with Alex Dyke at BBC Solent
© 2015 Colin Lester. All Rights Reserved.